项目背景

LuLuMuscle作为科医人品牌旗下首款轻奢运动品牌，其首家店坐落于上海苏河湾万象天地。科医人邀请多年聚焦连锁品牌策略和品牌形象定位的班德设计，以智能化，交互化的科技为基础，LULU黑科技为核心，针对运动人士制定了多方位的肌肉专项训练方案，帮助爱运动，爱健身的消费者获得更简单，更愉悦，多元化的健身运动体验。 LuLuMuscle is the first luxury sports brand under the Sci-Med brand, and its first store is located in Suhe Bay Wanda Plaza in Shanghai. Sci-Med invited Band Design, a company specializing in chain brand strategy and brand image positioning for many years, to develop a multi-faceted muscle training program based on intelligent and interactive technology and core LULU black technology, targeting athletes and fitness enthusiasts. This program aims to provide consumers who love sports and fitness with a simpler, more enjoyable, and diversified fitness experience.